May 2020 in the middle of a National lockdown came the exciting news that Papa Johns had won not one, but three of the awards entered at the Drum Marketing awards.
The Drum is a global media platform with the biggest marketing website in Europe who share industry news from around the globe.
Re-brand/Re-launch Strategy of the Year 2020
Campaign: Pizza Loves
A re-brand was executed to introduce a fresh new feel to the brand and make it more fun and relevant to its key audience. Through innovation, news-worthy product launches and some exciting partnerships, the brand jumped up a position to become the second largest pizza delivery brand in the UK.
Juror’s thought’s: “Papa Johns used every tool available to them to relaunch their brand in an innovative, newsworthy and socially current and relevant way. Their no stone unturned approach saw key brand pillars and corporate identity revisited and modernised for a younger audience.
“New product launches and exciting brand partnerships ensured their product offerings differentiated from competitors and appealed to their new target audience, delivering strong sales uplift and share of market vis-à-vis other key category players.”
Anna Stark, Head of Marketing Northern Europe, Sloggi Intl.
The other awards…
B2C Brand Team of the Year
Awarded for the joint efforts of the marketing team over the past year.
Most Effective Digital Media Buy
Awarded to media partner Seven Stars who executed the Papa John’s Christmas campaign using just one prime time TV spot. The TV advert was supported by digital video.
Video views of the Christmas ad totalled 15m across digital channels.